Happy National Snack Food Month (February)

Admittedly, there was no assignment today, but if you’ll check your syllabus, you will note that we are sitting right in the midst of National Snack Food Month.  This holiday was proclaimed by none other than the Snack Food Association, which is real and has their own annual Expo and everything (incidentally, the SFA Expo has just been inserted onto my bucket list ranking slightly above “having a son”). The day’s observance was declared when the industry noticed that February was a down month for snack sales.

In regards to a slowing of snack sales this month, I think it’s important to note that this year February contains Super Bowl Sunday, Valentine’s Day, Mardi Gras, and Presidents Day.  That last one might seem weird to bring up, but you get it if you live in one of these places where schools shut down which can inspire a lot of road trips across the country.

In America, if it’s worth celebrating, it’s definitely worth protesting, but do you know that since National Snack Food Month was originally proclaimed by the SFA in 1989, it has taken a surprising 22-years for someone to find a reason to be mad about it?

Since the goal of National Snack Food Month is to help bring awareness to the products of the nearly 600 member companies they represent (companies like Frito-lay, Bach Snacks, and Super Pufft Snacks), it goes without saying that healthy people would consider this holiday the equivalent of a National Smoke With Your Child Month or Whale Meat Appreciation Day.

Last year Alicia Silverstone mentioned a 2011 protest in her blog, “The Kind Life,” that was called #20ate.  It sought to defy the snack industry’s holiday by getting people to eat healthy snacks in February.  There was even a little Powerpoint video made, featuring snack foods and fat people, so as to implicate that the chip industry is the root cause for America’s larger brothers and sisters.

Yesterday for “the Big Game,” my house was serving up three kinds of chips, two kinds of cheese, crackers, grilled chicken, burgers, sausage, some cake, cauliflower, celery, carrots, beer, and veggie baked beans. Was there room for some kind soy based hors d’oeuvres?  I guess, but you know what I’ve found?  There’s no cure for crazy, and if someone’s got to eat a bunch of crap to feel good, the problem doesn’t lie with the company that made the food.



About Jim Clark

"If it was worth doing, then it is worth writing!" -- Jim Clark -- Someone else probably said that before, and I'm sure that each semester she starts her Creative Writing 101 class by writing it on the board, but I never took that lady's class so I am taking her quote! I work in the world of advertising, but I write for a living. Here in the second decade of the '00s, we find ourselves in a culture where virtually everyone writes for a living. With all the clicking and clacking on Facebook, Twitter, emails and texts, our lives are more than ever intertwined with writing. At the same time, it's also become increasingly more important to shorten our thoughts down to as few characters as possible. So, now, more than ever, I think it's also important to hold a place in our lives for expanding and honing our thoughts through writing. This is my place for that.
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